Make your website work smarter and harder for you with these easy conversion tips
In order to make sure your website is converting, you’ll want to think about the client’s experience as you make these edits. Make it as easy as possible for them to get from the home page to where you want them to ultimately end up. This leads me to my first tip:
Identify exactly what the end goal you want your potential client to do.
It’s important to understand what you want your website to do so you can make sure your audience’s experience is leading them to that goal. If you want your client to book a call, you want to make sure that everything they see throughout your site is leading them to contacting you. Don’t make them have to look for it, because they probably wont.
Here are some ideas of goals you might want your website to accomplish:
- Book a call
- Sign up for your email list
- Purchase an item in your shop
- Educate your audience
- Sign up for your subscription or membership
Make it easy and convenient for your website to accomplish its goal
If you want your audience to convert, you need to make sure it’s the easiest thing they can do on your site. Keeping the user journey in mind, you want to craft your site around their experience to lead them through your site in a way that will let them find the end goal the fastest and easiest.
You can do this by:
- Offering Calls to Action throughout your site to link to your contact page
- Make your email subscription bold and easy to fill out.
- Give your audience an incentive to sign up for your email list or continue reading your blog.
- Provide an easy and straightforward sign up if you want them to join your membership
Keep your client as the hero
Once you know what your main goal is for your website, and your site has easy ways for your audience to follow through to the main goal, you want to make the rest of the site all about how YOU are the best person to help them with their issue.
No more listing off your accomplishments or how great you are at the skills you have or the products you sell. Take this narrative and flip it to focus on the client and the outcome and results they will get by working with you. It will make your audience feel like you are the best person to help them with their struggles because you understand it better than anyone else.
Focus your copy and your imagery to make your audience feel welcome and loved. Think back to shopping experiences where you have felt like the website or advertisement was taking the words right out of your mouth. Focus on helping them achieve THEIR goals using you as the way to do so. It’ll be more compelling for them to want to work with you.
At the end of the day, your potential client isn’t thinking about finding someone who has the best education or the most impressive resume, they want someone who they can trust and who will help them, and you want them to know it’s you.
Keep your website working well
Lastly, and this one is my favorite, make sure your website works well! I can’t tell you how many times I’ve clicked away from a website when it doesn’t load quick enough (and I am not alone in this, this article says 1 in 2 people will close a site that doesn’t load in 6 seconds).
Check your links, look at your site on a phone, tablet and desktop, make sure all your plugins are up to date and that everything looks good. Think of your site as your digital storefront, and take pride in knowing it’s making a good first impression for you.
Do you want some help in checking that your site is functioning well? Let’s chat and I can take a look for you.
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Have you tried any of these? Let me know in the comments below!